Herogi is a game-changing complex event processing (CEP) solution that brings the power of real-time event analysis and automation to small businesses without the need for extensive technical resources or a large marketing team. Let’s explore how Herogi simplifies CEP for small businesses while providing them with the benefits of real-time event processing:
Complex event processing involves tracking and analyzing streams of information about events and deriving meaningful conclusions from them. It enables businesses to identify significant events in real-time and respond to them quickly. With Herogi, small businesses can leverage CEP to gain insights from their online website traffic and run effective marketing campaigns.
Here’s how Herogi makes complex event processing accessible to small businesses
- Easy Configuration: Once integrated, Herogi provides a user-friendly interface for configuring event processing. Businesses can define the events they want to track, such as product views, add-to-cart actions, or form submissions. They can set up rules and triggers to identify specific patterns or combinations of events that are meaningful to their marketing campaigns.
For example, a small e-commerce business can configure Herogi to detect when a visitor adds items to their cart but doesn’t complete the purchase within a specified time. This event pattern triggers an action to send an automated follow-up email with a discount offer, increasing the chances of conversion.
- Pre-Built Templates: Herogi offers a library of pre-built event templates and best practices that businesses can leverage. These templates cover common scenarios such as cart abandonment, lead generation, or customer engagement. Small businesses can start with these templates and customize them according to their specific needs, saving time and effort in setting up complex event processing scenarios.
- No Code/Low-Code Approach: Herogi follows a no code/low-code approach, allowing business owners and marketers to configure event processing without extensive coding or technical expertise. The platform provides a visual interface where users can define event patterns, correlations, and actions using simple drag-and-drop or point-and-click interactions.
For instance, a small SaaS company can use Herogi to track when trial users reach a certain level of product engagement and trigger an automated in-app message with a personalized upgrade offer, increasing conversion to paid subscriptions.
- Automated Workflows: Herogi enables businesses to automate actions and responses based on specific events. Through its workflow management system, businesses can define and customize the steps to be executed automatically when events occur. This automation eliminates the need for manual intervention and ensures timely and personalized interactions with customers.
For example, a small online retailer can set up an automated workflow in Herogi to detect when a customer abandons their cart and trigger a series of personalized retargeting ads or email reminders to recapture their interest and drive them back to complete the purchase.
- Real-Time Insights and Reports: Herogi provides real-time insights and reports to empower small businesses with actionable information. The platform offers intuitive dashboards and visualizations that allow businesses to monitor event streams, track campaign performance, and make data-driven decisions to optimize their marketing efforts.
For instance, a small travel agency can use Herogi to track event patterns such as website visits, destination searches, and flight bookings in real-time. They can analyze these insights to identify emerging travel trends, tailor their marketing campaigns accordingly, and target customers with personalized offers.
By simplifying integration, offering easy configuration, providing pre-built templates, embracing a no code/low-code approach, and delivering real-time insights, Herogi enables small businesses to leverage the power of complex event processing. It empowers them