Marketing Calendar

2023 Ecommerce Marketing Calendar: Don’t Miss These Dates!

Mother’s Day, Valentines Day, National Popcorn Day, Star Wars Day and so much more… In a year, there are so many different days to celebrate. But if you are working as an e-commerce marketer, these days mean more to you than just a holiday or a day to celebrate. Regardless of the industry, every special day is a special opportunity for brands to reach new customers and making more sales. If you play it right, there is no reason you shouldn’t end up with a profit.

It’s hard to believe, but we’re almost halfway through 2023. If you want to plan your marketing strategy for the remaining months of the year, this article is for you. To save you some time, we’ve gathered 5 of the most important dates of 2023 that you should not miss.

1- Father’s Day (June 18)

Father’s Day is a holiday to honor fatherhood and express love for our fathers. The day is held on various dates across the world, but the single most common date is the third Sunday of June – so this year we’ll be celebrating Father’s Day on June 18.

Even though it isn’t as popular as Mother’s Day, it’s still an event to remember and celebrate. For this day people spend so much money to buy gifts for their dads.

Father’s Day Marketing Ideas: you can create Father’s Day social media posts, send a Father’s Day newsletter, prepare a Father’s Day gift guide, announce a special Father’s Day promo code or discount, add a Father’s Day-themed popup to your website, etc.

2- Halloween (October 31)

When October arrives, spooky season officially starts. It is mostly celebrated in USA, but Halloween has gained a whole lot of popularity in recent years, even in locations that don’t have a trick-or-treat history. On this day, people wear “scary” costumes, children collect candy and chocolates, while adults attend more grown-up parties. Halloween is adored by both adults and children, so as a marketer there are so many things you can do!

Halloween Marketing Ideas: you can decorate your websites home page with Halloween graphics, you can write a blog post about Halloween, creating Halloween related social media posts is a must, you can launch a limited-edition Halloween themed product and post a Halloween prize giveaway using these products, you can promote a Halloween sale, you can use Halloween email templates for your newsletters, etc.

3- Black Friday (November 24)

Black Friday” refers to the day after US Thanksgiving and it is symbolically seen as the start of the critical holiday shopping season – and this year, it will be on 24th of November. Black Friday is typically a day full of special shopping deals and big discounts and on this day, you have the potential to make the biggest sale of the year. A reminder: American consumers spent $8.9 billion online during Black Friday 2021.

Black Friday Marketing Ideas: Whatever it is, don’t forget to launch Black Friday marketing campaigns early: you can share Black Friday teasers on social media or in your email marketing campaigns. You can promote Black Friday deals on social media, you can use SMS marketing for letting your customers know about your Black Friday discounts & deals, you can share a Black Friday gift guide, you can use countdown timers to count down until your sale starts or ends, you can offer a VIP early-bird discount, you can generate excitement through a flash sale, etc.

4- Cyber Monday (November 27)

Right after Black Friday, here comes Cyber Monday! It is the first Monday after the Thanksgiving holiday in the US, and it will be 27th of November this year. Cyber Monday is all about a 24-hour shopping window with online discounts and some more great deals. The first Cyber Monday debuted in 2005, launched with the intention of promoting online retail and it became a major online shopping event. A study shows that online retailers have earned an average of $10.75 billion from Cyber Monday sales in the past two years.

Cyber Monday Marketing Ideas: Since it’s all about online shopping the first thing you need to do is to improve your website. You can create a Cyber Monday landing page, you can run a campaign on social media, you can sell your products in bundles, you can reveal exclusive offers, you can create a gift guide, you can partner up with influencers and content creators, you can offer free shipping, you can use email to promote your Cyber Monday sale, you can encourage customers with free gifts and coupons, etc.

5- Christmas (December 24-25)

Christmas is the favorite day of the year for many people across the planet. The Christmas season formally begins with Black Friday and Cyber Monday. Although Christmas is celebrated on December 25, marketing campaigns for this special day should start earlier because customers would want their products to arrive till Christmas Eve.

Since customers everywhere will be browsing everything to decorate their homes and wrapping gifts, Many companies can make more profit during Christmas than during the rest of the year.

Christmas Marketing Ideas: You can create special Christmas packaging, you can send printed or digital holiday cards, you can launch a Christmas email campaign, you can use in-browser push notifications, you can send last day for Christmas delivery reminder emails, you can share gift guides, “Merry Christmas” social media posts are a must, you can decorate your websites home page with Christmas graphics, you can launch a Christmas product, you can use Christmas themed product names, etc.

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