The Impact of Safari’s New Cookie Policy on E-commerce: Maintain Cookies Without Expiry

In the ever-evolving landscape of digital marketing, staying ahead of technological changes is crucial. Recently, Apple has made significant updates to its Safari browser, which now limits client-side cookies to a lifespan of just seven days. This change is part of Apple’s ongoing effort to enhance user privacy by reducing cross-site tracking capabilities. While this […]

Beginner’s Guide to Coupon Marketing Strategy

coupon code strategy

Consumers today try to spend their money wisely. When they are going to buy something, they evaluate all the alternatives and try to choose the best option. Of all the reasons customers consider when purchasing something, saving money is at the top of the list. This is why many of them use coupons and discount […]

Personalized Web Push Marketing for E-commerce

Herogi Webpush Message

We know that personalization makes marketing significantly effective. In our latest articles, we talked about how to leverage personalization on e-mail and SMS marketing. What if we tell you that there is another marketing channel with a high open rate, and you can effectively use personalization with this channel to boost user engagement even more? […]

Personalized Sms Marketing for E-commerce

SMS Marketing

If you think ecommerce personalization only limited with email marketing, that’s simply not true. Today, customers expect seamless, personalized experiences across every channel and every touchpoint. For ecommerce businesses, personalization isn’t just a good-to-have any longer, it’s a must-have. And right after email marketing, here comes SMS marketing where we can leverage personalization effectively for […]

How to achieve Email Personalization for Woocommerce

Email Service provider

Research indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. You can find many other studies on this topic, and they all point to the same: customers prefer personalization, and marketers agree that personalization works. If you still don’t personalize your email campaigns; you should start right […]

Chinese New Year Marketing Ideas

Chinese New Year 2024

Maybe it is not as known as Christmas, but it is celebrated by just as many people: we are talking about an estimated 2 billion people across the globe. It usually prompts the planet’s largest annual migration of people: with hundreds of millions of people traveling home to celebrate with their families, and millions more […]

2024 Marketing Calendar for Digital Marketers

Marketing Calendar

When it comes to marketing your business online, planning can often make a huge difference. With competition so tight, you must target holidays and events throughout the year to successfully grow your online business. Although planning for the entire year can be daunting, the benefits are indisputable. Creating a marketing calendar can help you organize […]

Basics of Cross-Channel Marketing Analytics

In today’s digital era, collecting our customers data is easier than before; digitalization of marketing has made our job even easier. Through many different channels, we can access a wide variety of information about our customers. Even though we have so much data, it is also important to be able to use this data meaningfully. […]

Master Cross-Channel Marketing Attribution for Enhanced Marketing Success

You use many different marketing channels to promote your products, grow your business, and reach more customers, and you spend a lot of time and money doing so. And you got the results, you started making more sales, apparently your marketing campaigns worked. But which ones, exactly? In today’s digital landscape, the customer journey doesn’t […]

Cross Channel Marketing Basics: Boost Brand Reach

Cross Channel Marketing Illustration

In today’s digital landscape, reaching customers through various channels has become an important strategy for businesses that want to strengthen their brand presence and connect with the right target audiences. One of the current methods of achieving this is cross-channel marketing. In this article, we’ll tell you fundamentals of cross-channel marketing including what it is, […]