2025 Marketing Calendar: Dates You Shouldn’t Miss
For digital marketers, having a well-structured marketing calendar is crucial for planning campaigns effectively throughout the year. You should plan your activities beforehand to maximize engagement and impact. Here are the most important dates in 2025 that you shouldn’t miss, along with suggestions for how to leverage them in your marketing strategies: JANUARY Dates you […]
AI for Digital MarketersÂ
In the ever-evolving world of digital marketing, artificial intelligence (AI) has become a revolutionizing power. As businesses look to engage more effectively with their audiences, AI offers a range of tools and techniques that not only automate repetitive tasks but also enhance personalization, improve decision-making, and provide valuable insights. The AI ​​era in digital marketing […]
Master Coupon Campaigns: Proven Strategies to Drive Sales and Customer Loyalty
Coupon marketing, one of the oldest marketing methods, has managed to survive to this day and even evolved with digital marketing. In today’s competitive marketplace, a successful coupon marketing strategy can be used as an effective tool for driving sales, enhancing customer loyalty, amplify brand visibility and even attract new customers. What is Coupon Marketing? […]
Inbound Marketing Explained: How to Attract and Convert Your Ideal Customers
In today’s digital landscape, we all know that consumers’ shopping habits have completely changed and shifted to digital. In this environment traditional marketing methods are becoming less effective day by day. Before making purchasing decisions, consumers first do detailed research on the internet, read and watch reviews. No matter the size or niche of your […]
Explore Pillar-Based Marketing: Your Essential Guide to Increasing Website Traffic
Did you know that there are more than 600 million blogs on the internet and over 7.5 million blog posts are published per day in 2024? Yes, businesses with blog support can get up to 55% more visitors but still, standing out in this highly crowded digital landscape and driving consistent traffic to your website […]
The Impact of Safari’s New Cookie Policy on E-commerce: Maintain Cookies Without Expiry
In the ever-evolving landscape of digital marketing, staying ahead of technological changes is crucial. Recently, Apple has made significant updates to its Safari browser, which now limits client-side cookies to a lifespan of just seven days. This change is part of Apple’s ongoing effort to enhance user privacy by reducing cross-site tracking capabilities. While this […]
Beginner’s Guide to Coupon Marketing Strategy
Consumers today try to spend their money wisely. When they are going to buy something, they evaluate all the alternatives and try to choose the best option. Of all the reasons customers consider when purchasing something, saving money is at the top of the list. This is why many of them use coupons and discount […]
Personalized Web Push Marketing for E-commerce
We know that personalization makes marketing significantly effective. In our latest articles, we talked about how to leverage personalization on e-mail and SMS marketing. What if we tell you that there is another marketing channel with a high open rate, and you can effectively use personalization with this channel to boost user engagement even more? […]
Personalized Sms Marketing for E-commerce
If you think ecommerce personalization only limited with email marketing, that’s simply not true. Today, customers expect seamless, personalized experiences across every channel and every touchpoint. For ecommerce businesses, personalization isn’t just a good-to-have any longer, it’s a must-have. And right after email marketing, here comes SMS marketing where we can leverage personalization effectively for […]
How to achieve Email Personalization for Woocommerce
Research indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. You can find many other studies on this topic, and they all point to the same: customers prefer personalization, and marketers agree that personalization works. If you still don’t personalize your email campaigns; you should start right […]