When it comes to building and growing a successful brand, there is a lot to consider to make it happen. And this creates a huge workload in companies. Marketing is an important part of this workload because it is what helps a company reach new customers and generate leads. On the other hand, with the development of technology and changing customer habits accordingly, marketing methods are changing day by day and different channels are emerging. In order to follow all the innovations in the field of marketing, to keep up with them, and to gain the most from marketing strategies, a team that is fully focused on this job is needed.
What is a marketing team?
Marketing refers to any activity promoting products or services to consumers to make a sale. Marketing allows companies to share information about their products or services with potential customers so they can turn them into sales. It is all about getting the word out and explaining to customers the benefits of products to increase visibility and interest.
A marketing team is a group of marketing specialists responsible for planning, creating, and monitoring marketing activities within a company. Marketing teams include several individuals with different skills and responsibilities who work together to achieve mutual marketing goals. As a broad summary, we can define the role of a marketing team as the promoters of your brand to your audiences worldwide.
Before we discuss about why you need a marketing team for your brand, let’s take a look at what are the main duties of a Marketing Team in a company:
- Defining and managing your brand. This involves defining your brand values, characteristics, and vision.
- Developing marketing strategy for your brand.
- Planning and executing marketing campaigns.
- Conducting customer and market research.
- Collecting and analyzing data-driven marketing research.
- Building email lists and running email marketing campaigns.
- Monitoring the success of competitors.
- Conducting and studying customer satisfaction surveys to influence marketing decisions.
- Developing and maintaining brand website and driving traffic to it. This includes creating current content providing search engine optimization (SEO).
- Coordinating social media pages.
- Producing marketing and promotional materials such as coffee mugs, pens, key chains, notebooks etc.
4 Reasons Why You Need a Marketing Team for Your Brand
Here is a list of four reasons why you need a marketing team for your brand:
- A marketing team will give your business a brand identity.
Branding is everything and your brand is so much more than just your logo or your company’s name. It’s what makes you different from your competitors. A marketing team can give your business just that: an overall feeling customers get when they interact with your business, which makes your brand memorable – a strong brand identity. A marketing team can help you to create consistent branding across all your marketing materials, your website, your social media accounts, your logo, your invoice, your signature in emails, etc. Having a consistent brand voice and style will help customers or potential customers more easily recognize your brand. If customers recognize your brand from somewhere, they will be more willing to try your products, even if they have not bought from you before.
- A marketing team will help you reach your target audience.
You can’t sell to everyone, so it’s crucial to know who your main target audience is. Your target audience is the group of people who are most likely to buy your product or use your service. And to be able to reach these people, you must get to know them well. A marketing team can conduct market research and build buyer personas that gives you detailed and specific descriptions of your target market. Also, they can develop marketing strategies to reach your target audience. After that, you can be able to make data-driven business decisions based on marketplace reality.
- A marketing team will help you reach new customers.
As a business if you want to grow and make more profit – and I’m sure there isn’t any brand that doesn’t, you need to find a way to reach new customers. A marketing team can enable you to achieve this in a few different ways.
They can generate awareness about your company using traditional marketing channels like advertising and PR, or through more modern methods like social media marketing and content marketing.
As we discussed earlier, a marketing team is responsible for creating and managing your website. By creating a well-designed, SEO optimized website with quality content, they can boost the traffic to your website. Leads can discover your brand and your services just by clicking your website.
They also can manage your social media accounts. Nowadays, social media presence is very important for any company, big or small. A marketing team can prepare and share your social media posts and engage with your followers. They can also run social media ads and promotions. For a marketing team that knows how to take advantage of it, social media can be a very powerful tool within a business.
- A marketing team will drive sales up.
One of the main roles of a marketing team is creating efficient strategies to help you continue to grow as a company. These marketing strategies increase customer traffic and as a result, sales will increase. Marketers can increase customer traffic in different ways: social media engagement, product launches, email campaigns, offline advertising and PR campaigns etc.
Since their job specifically focuses on producing high-quality content for target audiences or followers, this allows them the time they need to analyze what content structures or formats are best perceived by target audiences.
A marketing team is specifically trained in managing all these media channels and creating quality content for them and they will provide you with the most accurate content that will increase your sales.