Master Cross-Channel Marketing Attribution for Enhanced Marketing Success
You use many different marketing channels to promote your products, grow your business, and reach more customers, and you spend a lot of time and money doing so. And you got the results, you started making more sales, apparently your marketing campaigns worked. But which ones, exactly? In today’s digital landscape, the customer journey doesn’t […]
Driving Revenue Growth with Customer Data Platforms: Personalize, Upsell, Optimize
As e-commerce owners, we all have different goals we want to achieve to take our business to the next level. However, the basis of these goals is same: we all want to increase our revenue and grow our business. The key to higher conversion rates and increased revenue is creating effective marketing strategies that increase […]
Learn Power of Complex Event Processing with Herogi for Small Businesses
Herogi is a game-changing complex event processing (CEP) solution that brings the power of real-time event analysis and automation to small businesses without the need for extensive technical resources or a large marketing team. Let’s explore how Herogi simplifies CEP for small businesses while providing them with the benefits of real-time event processing: Complex event […]
Using CDP to Personalize Marketing Campaigns
When it comes to marketing, personalization becomes even more critical to get ahead in meeting the needs of customers. Customer behavior changed a lot in recent years, and they are becoming more demanding of brands by the day.