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7 Essential Tools Every Marketer Should Know and Utilize for Growth

Digital marketing is a fast-moving industry, and it is constantly changing. As demand for digital marketing increases, it’s getting harder for marketers to find enough time to manage each channel properly. If you are a digital marketer looking to boost your marketing strategies and automate repetitive tasks to save time, you will want to know about certain tools that can help. We’ve compiled a list of 7 digital marketing tools that work for about any marketer, can ease your workload while keeping you on top of your digital marketing game.

1- Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is a tool for everyone who wants to track how well their website is performing – from small businesses all the way up to larger enterprise companies. It allows marketers to better understand their website and how visitors engage with it.

Google Analytics includes features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications. Using the innumerable data insights that Google Analytics provides, marketers can measure the effectiveness of digital marketing campaigns, understand the behavior of their target audience, and optimize websites for better performance. You can start tracking your website data right after you install Google Analytics to your website which takes only a couple of minutes.

2- MailChimp

As we discussed about in one of our recent posts, email marketing has the highest ROI (In 2022, the average was $36 for every $1 spent) amongst the different digital communication channels. Email marketing is an essential component of any branding strategy, and every brand should invest in an email marketing strategy on day one. If you’re looking for a tool that can help you take your email marketing to another level, you should check out MailChimp.

Email marketing software, MailChimp is one of the leading platforms for orchestrating and automating email marketing campaigns. As an all-in-one marketing platform MailChimp allows you to manage your mailing lists, create custom email templates, and also shows detailed analytics that will be useful in improving your business’ digital marketing strategies. Its pre-designed email templates and drag-and-drop builder makes it easy to create professional-looking emails in short time. MailChimp offers both free and paid versions with prices adjusted to the size and demands of your business needs.

3- Hootsuite

It is a fact that social media plays a huge role in the success of any company, regardless of its size, age, or industry. But with so many different social media platforms out there, managing them all can be difficult for marketers. Hootsuite is one of the world’s most popular social media marketing platform that provide marketers the ability to manage all their social media campaigns. By having Hootsuite on your side, you can easily plan, create, and schedule all your social media campaigns with relative ease.

It allows you to compose and schedule posts for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube from an integrated dashboard. One of the best features of Hootsuite that makes it easier for marketers is the ability to reply to comments and mentions through the dashboard instead of visiting each platform separately. Also, social media marketers can monitor keywords and brand mentions, and generate highly visual reports. Hootsuite Analytics feature gives automatic suggestions for the best time to post based on your unique audience.

4- HubSpot

Simply put, HubSpot is an all-in-one marketing software designed to help your company market and sell more effectively. HubSpot includes a CRM (Customer Relationship Management) system, a marketing automation tool, and a content management system (CMS) that allows businesses to create, manage, and optimize their website and blog content. It is designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads.

HubSpot reduces complexity with integrations and brings all the necessary tools for digital marketing together. And with everything you need in one place, you don’t have to scatter in many different directions. It includes a free version and several paid versions with additional features and capabilities.

5- SEMrush

SEMrush is widely regarded as an SEO tool, but that definition falls short as the software offers many other digital marketing features. SEMrush is used for keyword research and online ranking data, including metrics such as search volume, keyword research and cost per click (CPC). The platform also collects information about online keywords gathered from Google and Bing search engines. Specializing in keyword research, competitor analysis and Google Ad campaign optimization, the platform allows marketers to improve online visibility and discover marketing insights. Using SEMrush, you can:

  • Bring traffic to your website by finding the best keywords,
  • Gert new ideas to improve your site’s health and SEO performance,
  • Track daily changes of your target keywords in your target location,
  • Find all the keywords and content in your competitor’s strategy,
  • Optimize your website for local searches to get more customers in your area.

6- Canva

If you are in digital marketing, you’ll understand the need for a quality design tool that can help you create compelling social media posts and other marketing stuff. Canva is a free, user-friendly online graphic design platform that allows to create high-quality designs for various purposes. Canva is the preferred choice for marketing teams to create social media posts, presentations, posters, documents, infographics, videos, and other visual content. (Examples of products that can be made on Canva include yard signs, brochures, business cards, chore charts, album art, eBooks, infographics, menus, invitations and so much more.)

The best thing about this tool is that it includes a wide range of free templates for users to use and adapt, as well as a library of graphic elements and photography content. It’s an easy-to-use tool, their drag-and-drop interface makes the process simpler, and this allows non-designers to create professional-looking designs for personal and/or business use.

7- Herogi

Last but not least, we would like to introduce you our own customer engagement solution: Herogi. We are sure that as a marketer you already know that in order to meet expectations of customers and build customer loyalty, you need to improve personalized marketing campaigns. To achieve this, you are going to need an all-in-one customer engagement solution and Herogi is here to help.

We can call Herogi as cloud based, complex event processing tool (CEP). Basically, it maintains a complex custom-built event processing engine that enables brands to easily run very specific user journeys and automations. With Herogi you can build complex customer journeys with fast moving data.

Here are some important features of Herogi;

  • Herogi provides a rich customer data platform readily available to design complex customer journeys. The ready to use JavaScript library and the rest of the API require minimal guidance for setup. It has built-in customer attributes, custom attributes, subscription information (email opt-in etc.) and events with meta data.
  • With dynamic segmentation, Herogi identifies which segments each user should be part of. Dynamic nature of segments adapts with changing users’ attributes nicely, so you don’t need to worry about keeping segments up to date. It automatically adds or removes users from segment.
  • Herogi supports both lite single step triggered or scheduled campaigns and dynamic segments or complex multi-step user scenarios.   
  • Herogi built with the mind it should integrate and support different use cases so that it supports webhooks which can connect to any API your brand needs. Email Providers and custom SMTP systems, CRM solutions such as Zendesk, HubSpot, SMS, Web push Notifications, In-app messages – these are all supported by Herogi.
  • At any given moment millions of customer events can processed by Herogi. Nicely created dashboards and logs enable marketing and product leaders, engineering teams to analyze the results of experiments, campaigns running with ease.

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